I can’t remember how or why I came across Lisa Anderson Shafer, but I am so glad I did. Lisa’s interview sparked some pretty lively discussion between the two of us regarding social media marketing strategy. We seem to have a shared understanding that social media strategy is different for everyone. There is no One Size Fits All approach. It is your decision to choose which business goals you would like your social media strategy to support. We enjoyed our email exchange so much that we have decided to put a little something together for you. Details coming soon… 1. Who are…...

Follow betsy + iya on Instagram. 1. Who are you, what do you do, and how did it all begin? I’m Anna Reed, aka the Social Media & Marketing Strategist at betsy & iya, a handcrafted jewelry line and retail shop in NW Portland, OR. I like to say that my job is part storyteller, part documentarian, part brand ambassador. Simply, I manage all of our social media outlets including our blog, create copy for email newsletters & other promotions, take photos, and work with our team to plan events. It all began for betsy & iya when Betsy Cross…...