Episode Summary True or False: Your success hinges on your ability to effectively market and sell your course. If you’re like most course creators out there, you believe that’s 100% correct – and I’d agree there’s a lot of truth to that statement. Growing an audience full of people experiencing problems your course can solve, and then leading them through an automated sales process that turns them into customers, is going to play a BIG part in your overall success. But, what happens when your emotions get in the way of actually doing the sales and marketing things that need…...

Do you ever feel like you have to “settle” for fewer sales just because your course is evergreen? Maybe you made the switch from launching to evergreen, but aren’t quite seeing the kind of success you’ve seen other course creators celebrate. Maybe you’ve even started to think that evergreen simply won’t work for your audience… I don’t blame you for thinking that. But while it’s normal for evergreen sales to fluctuate a little bit day to day, it’s not normal for your total monthly sales to be decreasing. Selling your course with an evergreen model is meant to increase your…...