Play latest video
Play latest video

Hey! I’m Caitlin.

I help course creators generate consistent revenue every month so they can get off the launch roller coaster.

Watch Free Masterclass

How To Make The 2016 Instagram Algorithm Changes Work For Your Business

When Instagram algorithm changes were announced on March 15, small business owners everywhere lit a candle and cried. On Tuesday my feed *blew up* with prickly graphics from biz owners that incited their audience to sign petitions, protest with a day of Instagram silence, and write a letter to Instagram’s customer service department. Here’s why I think a complain-a-thon is a complete waste of time: Instagram doesn’t work for free and neither do you. The world doesn’t revolve around you and what suits the needs of your business. (Most people on Instagram don’t own a business.) Change happens. While you are…...

What’s Your Instagram Strategy? | The Higgins Creative

You know what drives me crazy? A gorgeous Instagram account with a strong voice that has fewer followers than I do. I was dying to work with Lilah Higgins, of The Higgins Creative, for a long time before she contacted me for some consulting. We met on Instagram and I got to know her a bit more in my private Facebook group, Creative Biz Owners. Lilah has a beautiful minimalist aesthetic that I absolutely love. Read on to discover how she uses Instagram to grow her creative business. 1. Who are you, what do you do, and how did it…...