Everywhere you look these days, marketing gurus are telling you to share your story on social media. Connect with your audience, make yourself vulnerable, open up, etc. What I’m going to say right now will shock you to your very core and you will never be the same again: Your customers don’t care about your story. What??? Let me be clear. Your customers DO care about your business story, but NOT your personal story. Let’s talk about the difference between the two. Many creative business owners interpret “Share Your Story” to mean they should avoid product photos like the plague and consistently…...

Welcome to our three part series on using Instagram to successfully grow your creative business. In order to use Instagram to increase sales, there are three things that you must consider: Community, Style, and Voice. COMMUNITY Does your biz have a large following on Instagram, but very low engagement? Or maybe you have a super engaged following that consists of your immediate family, your best friend, and that one weirdo who probably has a fake account? You are in the right place.  Let’s be honest, the reason you opened an Instagram account for your biz was to generate more sales. If you…...