I want you to meet one of my favorite makers on Instagram, Annika Benitz Chaloff. When I met Annika many months ago I had no idea she would turn into one of my favorite clients. Her commitment to growing her biz is truly inspiring. Just look at her Instagram and you will see what I mean. She has a consistent color palette, is product-focused, and has a genuine voice. The love for what she makes comes through in each post. Enjoy! 1. Who are you, what do you do, and how did it all begin? Hi! I’m Annika. I’m the owner-operator of…...

I can’t remember how or why I came across Lisa Anderson Shafer, but I am so glad I did. Lisa’s interview sparked some pretty lively discussion between the two of us regarding social media marketing strategy. We seem to have a shared understanding that social media strategy is different for everyone. There is no One Size Fits All approach. It is your decision to choose which business goals you would like your social media strategy to support. We enjoyed our email exchange so much that we have decided to put a little something together for you. Details coming soon… 1. Who are…...