I want everyone to understand something.
If you still do not have an automated system for selling your online course every day, you are playing with fire.
Attempting to build a 6 or even 7-figure per year business while exclusively relying on live launches is one of the riskiest things that you can do, and in today’s economic landscape, it’s a recipe for disaster.
Today you’ll learn the truth about why our clients start with automation and skip live launches entirely.
I’m also pulling back the curtain on the biggest mistake I see so many course creators making right now when it comes to marketing and selling their online course, and what I’m personally doing to change it.
Let’s get started.
My name is Caitlin Bacher, founder and CEO of Scale with Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. We are sharing revealing conversations about what it really takes to scale an online course business to millions of dollars per year. Join us here to discover the tough decisions we’ve had to make, the biggest failures we’ve had to bounce back from, and the learnings that emerged every step of the way. We are so grateful that we have the chance to share it all with you right here on Scale with Success®, The Podcast Built for Course Creators™. Let’s get started.
Today we’re talking about why live launching is keeping you stuck and why putting off creating your own Profitable Sales Engine™ so that you can generate new sales every day is no longer an option if you are looking for a sustainable way to scale your business.
Your Profitable Sales Engine™ builds a rock solid foundation of consistent revenue.
And if you want to get fancy later and experiment with riskier things like live webinars, affiliates, paid traffic, you have the freedom to do so because your Profitable Sales Engine™ is reliably running on autopilot.
Now, this is exactly how I generated my first million in revenue, and my Profitable Sales Engine™ is still running strong to this day.
Only now I have a big team, a big ads budget, and because my Profitable Sales Engine™ provides my business with financial stability, I can begin to layer on additional revenue activators that are a bit riskier without putting everything at risk.
One of the biggest issues with struggling course creators today is that they are constantly looking around to see what others are doing.
Now, that isn’t so bad in and of itself, but the problem is they are specifically looking at people they believe are more successful than them.
And those struggling course creators are making big decisions in their own business based on what they think those successful course creators might be doing.
Of course, all those assumptions that you’re making about what all those successful course creators are or aren’t doing are at best incomplete, and at worst completely wrong, because they’re only based on what you see happening at the surface.
And you’re not seeing everything hidden underneath.
I know this is true because I used to be a struggling course creator and I ended up with a business that was barely hanging together.
I wasted so much time and money trying to emulate coaches I admired because I honestly thought if I was doing with my $200,000 business what they were doing with their $20 million business, then I would be successful.
Do you know what happens when you try to implement a $20 million business strategy onto your $200,000 business?
You go broke.
Scaling your business is a process, and when you try to skip steps, everything falls apart.
You can’t have the $20 million business unless you first do what needs to be done to have a $200,000 business, and then a $1 million business, and then a $3 million business, and then a $5 million business, and then a $10 million business.
Friends, if your business is generating less than $1 million in annual revenue, the very first thing you need to be focused on right now is building your own Profitable Sales Engine™ so that you can create some real predictability in your business.
Then you can use that Profitable Sales Engine™ to generate the money you need reliably and profitably so that then you can start to experiment with all those bright shiny strategies that you see the other multimillion dollar course creators doing.
There are so many things I am doing right now in my business as a multimillion dollar online course creator because I have a team of full-time employees helping me every step of the way.
But the only reason I have that team and can experiment with riskier strategies is because I created a Profitable Sales Engine™ first, and it’s still running strong.
Right alongside all of those riskier strategies I just talked about.
So now I can do a live webinar if I want to, just for fun, and it doesn’t matter if anyone buys or not because I already have a Profitable Sales Engine™ in place.
I can show up because my team sets up everything for me so I literally do just show up, and use that time to connect with my audience, answer questions, and not worry about how many people will buy.
Because I’ve used my Profitable Sales Engine™ to build a sustainable and scalable business, I now have the freedom to make decisions like that, not because I have to, but because I can.
And that’s what I want for you.
A business that gives you the time and financial freedom that you want to live the life that you’ve always dreamed of.
And listen, sometimes the life you’ve always dreamed of isn’t all about fancy cars or first class plane tickets.
Maybe it’s being able to sign your kids up for any extracurricular activity they want without stressing about how you’re going to pay for it.
Maybe it’s building a business with a lean profitable team so that you can take a week off and treat your favorite person to a ridiculous trip to Beverly Hills so that you can eat at SUR and see if you can spot Lisa Vanderpump.
And even if it is fancy cars and first class plane tickets that make your heart go pitter-patter, that’s fine too.
But my point is that whatever it is that you do want, I want you to have it, all of it.
I’ve seen so many course creators quit and close their businesses because they’ve built something they think they should have as opposed to what they really want, and they absolutely hate it.
Their revenue is all over the place, they’re launching all the time, and their product suite is a complete mess.
It doesn’t have to be this way.
Less is more when it comes to getting to your first million.
One course. One Profitable Sales Engine™.
Get that up and running so that you can have predictable consistent revenue coming in, then worry about getting fancy later.
I am tired of seeing so many promising course creators fail.
I’m tired of seeing so many course creators think that maybe they just don’t have what it takes to sell their course 24/7, on autopilot.
I know you can do this and I want to help.
Sign up for my free masterclass right now and learn how you can start enjoying the benefits of consistent revenue that a Profitable Sales Engine™ can provide.
But before you do, I want you to make sure that you show up to that masterclass with an open mind because what you’re going to hear is going to flip everything you think you know about growing and scaling a successful online course business upside down and inside out.
Get your fully automated Profitable Sales Engine™ up and running now, then think about experimenting with all those risky strategies later on.
Appreciate you being here today and tune in next week for another episode of Scale with Success® The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on auto-pilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!