Are you struggling to sell your online course right now? Does it feel like all your “go to” strategies stopped working?
I know exactly what it feels like to open enrollment for your online course to the sound of nothing but your own heavy breathing, staring at your paypal notifications, and hoping for a cascade of “dings” that never come.
Well, the good news is that online course sales are up for most people right now – which means there’s never been a better time to grow your course business. It also means that if YOUR course isn’t selling, it has nothing to do with the economy and EVERYTHING to do with one of 3 things that are completely within your control.
Today, I’m revealing THREE reasons why it feels like people aren’t interested in your evergreen course right now so you know exactly what to fix.
Let’s get started.
My name is Caitlin Bacher, CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. I’m sharing revealing insights about what it really takes to scale an online course business to millions of dollars per year. Join me here to discover the tough decisions I’ve had to make, the biggest failures I’ve had to bounce back from, and the learnings that emerged every step of the way. I’m so grateful that I have the chance to tell you everything right here on Scale With Success®: The Podcast. Let’s get started.
So you’ve found yourself in that terrible place where getting people to buy your course feels harder than ever.
They sign up for your freebies, they tell you they loved your webinar, SO WHY AREN’T THEY BUYING?!?
Reason #1: You Need An Irresistible Evergreen Offer
If you want to build a profitable course that generates consistent 5 or even 6 figure months, you need an exceptional offer. Now, I know you already have a course, or an outline of a course you want to create – but I’m not talking about that.
You see, an Offer is all about a transformation – and your course may very well be part of that transformation – but, it’s not the ONLY part.
An irresistible offer that will sell 24/7 hinges on a singular, specific promise – and this is something a lot of course creators really struggle with. They have a course, but their course does not have a clear promise. A great promise is clear, easy to remember, and completely one of a kind. Sometimes I see course creators with a promise that is one of a kind, but it’s neither clear NOR easy to remember. I see other course creators with a promise that is easy to remember, but not really clear and certainly not one of a kind.
When your promise is clear, easy to remember, and one of a kind – it makes marketing and selling a breeze. I mean you plug that promise into our frameworks and you’ll have a Profitable Sales Engine™ in no time.
But, nailing your promise is no simple feat and if you don’t, you’ll sell some courses, but it’s going to be very difficult to reach consistent 5 or 6 figure months.
When your offer is clear, your ideal customer will instantly realize THIS is what they’ve been looking for – honestly a clear offer will take their breath away and make them feel like you’re reading their mind.
When your offer is easy to remember, you become unforgettable. Your offer is going to rattle around inside their brain until they can’t resist any longer and they immediately enroll.
When your offer is one of a kind, you make heads swivel and instantly attract the attention of those who need it the most. It’s the exact thing they need and they can’t get it from anyone else.
Crafting an irresistible offer is so important, it’s actually what we cover in the very first module of Scale With Success® Accelerator.
Ok, let’s move onto the next reason your course isn’t selling.
Reason #2: You Need A High-Converting Evergreen Sales Funnel
Once we get clear on your offer, then we can plug that offer into our proven frameworks for creating a Profitable Sales Engine™ that will sell your course 24/7, on autopilot.
I know that some of you are listening right now and you already have an automated webinar funnel, but a Profitable Sales Engine™ is different – which is kinda like an automated webinar funnel on steroids – way more profitable for you and way more fun to deliver.
I cannot tell you how many course creators who come to us that are “this close” to closing their funnel. They’ve bought just about every course and worked with just about every coach and they’ve tried time and time again to make their automated webinar convert, but nothing seems to work.
Sure, those courses and coaches may help you get a couple sales – but you didn’t put your blood, sweat, and tears into building this business for a couple sales.
You’re looking to 5 or even 6 figure months from your course without launching so you can maximize your impact and make a real difference in the world – and that isn’t possible with an old-fashioned automated webinar.
You need a powerful, scalable Profitable Sales Engine™ that can help produce a rock-solid stream of revenue from your course month after month..
Anything less just won’t cut it.
You can learn more about what makes our Profitable Sales Engine™ outperform automated webinars (and even live webinars) in my free masterclass – but one of the things that separates it from everything else is Behavior Based Automation™ – which allows each of your prospects to experience a completely individualized customer journey.
If your funnel is currently sending the same information to the same people at the same time – then you’re not using Behavior Based Automation™ – you’ve got an old-fashioned automated webinar.
Your prospects don’t want a cookie cutter experience, they want genuine connection and that’s something that your old-fashioned automated webinar funnel just can’t provide.
And if you’re still listening, you already know that.
So, you’ve got your offer and your sales funnel, now what?
Reason #3: You Need Consistent Evergreen Traffic
One of the things most course creators believe they struggle with is traffic, but what if traffic isn’t the real problem.
What do all organic and paid traffic strategies rely on in order to work?
Not just any content, problem-aware content.
Whether you are creating content for your Instagram Reels or an Instagram Ad – that content needs to attract people who are AWARE they have problems.
Whether you are producing organic or paid content, it needs to effectively build an audience full of people experiencing the exact problems that your course can solve – and that is difficult to do if your offer is unclear, forgettable, and blends in with all your competitors.
Now in some cases, those problem aware people aren’t even aware that solutions exist, but in other cases, they’ve tried a ton of different solutions and so far- nothing has worked. So, your content (whether it’s organic or paid) needs to properly address both groups.
Once you nail your offer and have a clear outline of what your Profitable Sales Engine™ will look like, creating this type of problem-aware content to share in ads or social media become SO MUCH EASIER and WAY more fun.
Imagine the feeling of certainty that comes with knowing that everytime you published a podcast episode, made a post on social media or ran a new ad campaign, it would result in a sale
When that happens, content creation becomes PROFITABLE. How? Well, you are leveraging the attention of your audience who is consuming that content and sending them straight to your Profitable Sales Engine™.
Yet, I see so many course creators START with content. They waste so much time and energy creating content when they have an offer that is unclear, forgettable, and blends in with everyone. Or worse, they HAVE a great offer and great content – but they’re relying on the launch model and all that great content is just a waste. People get excited to buy, but they can’t.
Nobody wants to wait until you next launch to buy – why would they when they can go next door and buy it from someone else. Someone who has all 3 things working together, an offer, a Profitable Sales Engine™, and problem aware content that is sending loads of ideal customers (including people from YOUR audience) straight to their sales engine.
THEY are turning your audience into their customers and you are left with a frustrated audience who could have bought from you – but they didn’t.
An Irresistible Evergreen Offer, a High-Converting Sales Funnel, and Consistent Traffic are the 3 things that EVERY course creator looking to generate 5 or even 6 figure months without launching absolutely needs.
We cover all three of those inside my signature program, Scale With Success® Accelerator and you can learn more about THAT inside my free masterclass.
I appreciate you joining me today and make sure to listen next week for another episode of Scale With Success® – The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on auto-pilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!