Are you selling your online course the wrong way?
I know that may come as a surprise to those of you who know me as someone who firmly believes that there is MORE than one right way to do something – but, my recent DM conversations have made it clear to me that in fact many of you are selling your online course the wrong way…for YOU.
And running a business doing things that are not in line with your desired outcome is a recipe for burnout.
Today, you’ll discover if selling an online course on auto-pilot is right for you so you can get off the struggle bus and get to work building a business that is aligned with YOUR personal values..
Let’s get started!
My name is Caitlin Bacher, CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. I’m sharing revealing insights about what it really takes to scale an online course business to millions of dollars per year. Join me here to discover the tough decisions I’ve had to make, the biggest failures I’ve had to bounce back from, and the learnings that emerged every step of the way. I’m so grateful that I have the chance to tell you everything right here on Scale With Success®: The Podcast. Let’s get started.
There are MANY different ways to reach consistent $10k months and then consistent $100k months and all ways are NOT right for all people. Why? Because we’re all different and value different things when it comes to building a life we love.
Can you reach $10k or $100k months selling an online course on auto-pilot for $2,000 or less? YES, you can. I’ve done that exact thing myself and teach loads of people to do the same inside my Scale With Success® Accelerator program.
Can you reach $10k or $100k months selling an online course or coaching for $5k, $10k, or more? Yes, but it comes at a cost – especially when it comes to profit margin, the number of hours you work every week, and whether or not the business can run without you.
Depending on what season of life you’re in, you may be fine taking home a lower profit margin, do 50 sales calls per month (not to mention all the personalized follow up before and after the call), or be heavily involved in the delivery (on top of all your sales and marketing efforts).
But, if you DON’T want all your sales, marketing, and delivery to be entirely dependent on your personal time and effort – AND you don’t want to sacrifice your profits to build a big team to do it for you – then selling expensive offers for $10k, $20k, or more is not for you.
Today, I’m sharing 3 reasons why selling an online course (for $2k or less) on auto-pilot will make you MORE money and give you MORE time freedom than selling high ticket offers alone.
And for the record, there is nothing wrong with selling high-ticket – especially on the backend of your online course. But growing and scaling front-end offers that are OVER $2k takes A LOT of time and effort (which you may or may not have right now or in the near future).
Without further delay, here are 3 reasons why selling an online course for $2k or less to reach consistent $10k or even $100k months is right for you.
1. You want to increase your profits.
Selling your course for $2k or less means that you can sell it on auto-pilot. No sales calls, no DMs, nothing. This means YOU put initial time and effort into building a high-converting automated sales funnel, such as the Profitable Sale Engine™ that we teach our clients to use, and THEN reap the benefits of consistent revenue month after month.
That means that your business is generating revenue while you make pancakes with your kids, take your dogs for a walk, or binge watch the latest season of Real Housewives Beverly Hills.
And the best part? You don’t need to hire a big team of setters and closers to sell for you.
Now, I know what you’re thinking – why can’t I just do all the sales calls myself? Well, you CAN for a little bit. But, if you want to make MORE money, then you need to do MORE sales calls – which means you need to hire more people to do it for you. You’ll also need to serve MORE clients and since you’re selling a high-ticket offer with loads of personalized delivery you’ll have to hire AND TRAIN people to do it for you.
If you are selling an online course for $2k or less on auto-pilot, you do NOT need to hire a sales team or a big team of coaches and staff to deliver the program for you. This means you don’t have to spend all your time hiring, training, and managing a big staff on top of the marketing, sales, and delivery responsibilities that you simply can’t outsource because YOU are the only one who can do it
Selling an online course on auto-pilot means you take home more profits AND those profits can increase month after month because for you, bigger revenue goals doesn’t mean you need to hire, train, and manage a big team – which is very expensive.
The cost of the tech you’ll need to run a profitable online course business is pennies compared to the hefty price tag you’d pay for agencies or employees to do it for you – and all that extra money you’d pay on top of that for someone to manage the bigger team.
So, if you’re looking to increase revenue AND profits, then selling an online course on auto-pilot for $2k or less is a much better option than selling expensive coaching packages that end up draining your own bank account to grow and scale.
2. You want to work fewer hours per week.
If you are looking to reach your first 6 or 7 figures in business with your course or coaching program – it’s likely that you don’t have an endless supply of money to spend on outsourcing everything or hiring, training, and managing a team.
This means that you are likely going to be doing your own sales, marketing and delivery until you can build up enough income to begin hiring people to do some of those things for you.
I’ve spoken to SO MANY coaches who are selling high-ticket programs and services in my DMs and they are DESPERATE to stop being so involved in the sales and delivery – not because they don’t care, but because they simply do not have the time to do it all.
If you are someone who values time freedom, then selling an online course for $2k or less on auto-pilot is exactly what you need.
Now, you will still need to spend time on marketing your offer (whether you’re running ads or generating organic traffic) – but, not on selling and a MINIMAL amount on delivery.
Maybe you’ll host a group call for your students once a week or once a month to answer questions, but that’s about it as far as delivery goes. As for sales, your automated Profitable Sales Engine™ is doing all that for you.
One of the reasons we have so many clients sign up for our Scale With Success® Accelerator program when they’re pregnant or going through a big life transition is because they don’t have time to spare. They don’t have time to waste in the DMs all day chasing down prospects or on hosting sales calls with people who never buy. They don’t have time to spend hours a week delivering coaching calls, answering voxer messages 24/7, and they DEFINITELY don’t have time to hire, train and manage a team to do it for them.
Imagine the feeling of spending a couple hours each week on your marketing and maybe one hour each week on delivery – that’s it. You’re free.
Which takes me to the third reason why selling an online course for $2k or less on auto-pilot is right for you.
3. You want to build something that can run with or without you.
Life is unpredictable. There may be weeks or even months at a time, when you simply aren’t able to show up in your business to host the number of sales calls you need, the number of DM conversations you need, or the number of hours to deliver a high-touch experience for your clients.
So, building a business selling exclusively high-ticket offers is putting your income at risk. Again, maybe you already have a endless supply of money in your bank account – so maybe taking a few weeks or months off in your business, which results in a big revenue hit doesn’t really matter. You can just dip into your endless supply of money in the bank and you’re covered.
But, for most people – that isn’t the case.
That’s why our clients have priced their signature offer at $2k or less – so they can continue to sell their program on autopilot even when life happens. Having that rock-solid stream of consistent revenue from selling your online course gives you the flexibility to take time off and the revenue stability to sell high ticket offers on the back-end IF and ONLY IF that’s something you really want to continue doing.
Yesterday I received a note from one of my favorite clients who shared that my program funded her maternity leave and allowed her to take a whole year off after having the baby WITHOUT taking a hit to her business revenue.
That’s why I’m so passionate about getting as many people as possible to join us inside our Scale With Success® Accelerator. It’s 30 days that can change your life, giving you all the steps you need to create an offer that sells for $2k or less, then to build your own Profitable Sales Engine™ that will sell your offer on auto-pilot 24/7.
I appreciate you being here and make sure to join me next week for another episode of Scale With Success® The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on auto-pilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!