Have your course sales dipped lately – and you can’t figure out why?
One week you sell a couple, the next week you sell a few more…but when you zoom out, the monthly numbers just aren’t climbing the way they should.
Here’s the good news: if your sales feel stuck, it doesn’t mean your course is broken, or your audience is “over it.” It just means your marketing strategy needs a little tune-up.
In today’s episode, I’m breaking down three simple, highly effective ways to boost your course sales without burning yourself out or scrapping everything you’ve already built.
My name is Caitlin Bacher, CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. I’m sharing revealing insights about what it really takes to scale an online course business to millions of dollars per year. Join me here to discover the tough decisions I’ve had to make, the biggest failures I’ve had to bounce back from, and the learnings that emerged every step of the way. I’m so grateful that I have the chance to tell you everything right here on Scale With Success®: The Podcast. Let’s get started.
Let’s be real – it’s no fun when you’re in a sales dip and it can be easy to start telling yourself a bunch of stories about what it all means.
So, here’s what they DON’T mean.
Sales dips don’t mean your business is doomed…
…they don’t mean you’ll never sell anything again…
…and they certainly don’t mean everyone hates you and you’ve entered your flop era.
Today, I’m sharing three actions that YOU can take to get your course sales moving back in the right direction.
1. Get Visible
Your business needs visibility to grow. And I get it, sometimes life happens and we start focusing on other things – taking us away from tasks that introduce us to new people and spread awareness about our brand.
Visibility is non-negotiable IF you already have a sales system in place (not just a sales page).
Hiding behind “busy work” and “hoping” new people will magically find out about you is not an effective way to generate brand awareness.
You need to share content consistently. If you want to run ads, fine. But, those ads shouldn’t completely replace your social media presence.
Organic content can feed your paid traffic and make your ads perform even better…and if you don’t want to mess with ads at all – that’s also ok.
We have clients now that are generating four, five, and even six figures per month from selling their course using the Profitable Sales Engine™ we showed them how to build and they don’t spend a dime on advertising.
There has never been a better time to grow your business on social media because the size of your following no longer matters.
The algorithms push your content in front of people who want to see it – whether they follow you or not.
When you create one short form piece of content (less than 60s) you can literally post that same piece of content EVERYWHERE. LinkedIn, TikTok, YT Shorts, IG, etc. Post one video daily and your engagement will begin to climb.
You can take that same script and make it into a carousel or create a 5 sec video with B-roll and put the script in the caption.
The key to this is to keep all your video scripts in one place, like a Google spreadsheet, so you can access them easily to make new content.
Course creators burn out on creating content when it feels like you’re working hard and not seeing big enough results right out of the gate.
They become obsessed with likes, number of views and they think those numbers are set in stone – so they give up after a few weeks or so and then of course they have no visibility and no sales and they tell themselves that social media doesn’t work for them.
It’s not that social media doesn’t work for you – it’s that you’re not allowing it to work for you.
You don’t need 100,000 views to sell 1 course – you need 1 person. So, don’t get caught up in metrics that don’t matter. If you have ONE person who saw your video, you have ONE potential buyer. So, get out there and keep going.
2. Increase Connection
Showing up each day is important, but it will only improve sales if you are creating content that speaks directly to the problems your ideal client is experiencing.
Each piece of content you create needs to connect with the person you’re trying to reach on a deep identity level.
Don’t worry about going viral or getting loads of followers. Focus on creating content for ONE person to give you the best chance of getting in front of the right people.
Doing this allows you to build an audience full of people experiencing the exact problems your course can solve.
Educate people about their problems and describe their symptoms using the same language that they would use if they were talking to you. This practice activates connection and let’s your audience know that you understand what they’re going through.
But whatever you do, don’t waste time trying to convince someone they have problems they don’t even know that they have.
Once they enroll in your online course, then you can begin to educate them about the root cause of their issues and lead them through your own step by step process to overcome their problems and have the transformation they’re looking to have…but the content you make for social media shouldn’t be about any of that.
Why? They’re not ready.
Your Profitable Sales Engine™ is the bridge between educating your audience about the problems they KNOW they have and enrolling them in your course where they can learn about the problems they don’t know they have.
Connection only happens when you meet someone where they are.
Here’s what I mean. If someone is suffering because they’re dehydrated and need water, but all they can talk about is the headaches they’ve been having – you are wasting your time holding out a glass of water and telling them to drink.
Instead, get their attention by speaking about headaches and educate them about what those headaches look like, what mistakes people make when they try to get rid of headaches, and what headache-relief strategies don’t work.
THAT will slow their scroll and THAT will allow you to increase your revenue from a tiny audience, helping more and more people along the way.
3. Inspire Action
Every piece of content you put out should lead people to your Profitable Sales Engine™ where they can learn more about your unique process and enroll in your program.
Our most successful clients (I’m talking about those that are making five or even six figures per month WITHOUT paid traffic) include a CTA in EVERY piece of content they post and we do the exact same thing to grow our own mutli-million dollar online course business.
The majority of your audience on social media will NOT see all of your videos. So, it’s important that you make the most of the attention you have from them, when you have it.
Now, if you don’t have a Profitable Sales Engine™ and you want some help attracting and converting leads into sales, there is still time to enroll in our free masterclass where we show you exactly what a Profitable Sales Engine™ is and how it all works.
To recap, here are three ways to boost your online course revenue:
1. Get visible by making showing up for your audience a top priority. Make batching content a part of your weekly or monthly routine. You’ll create better quality content this way and it will be much easier to make.
2. Increase connection with your audience by speaking directly to the specific problems your ideal customer is actively experiencing – not problems they might experience later on or worse – problems they don’t even know they have.
3. Inspire action by giving a clear call to action in each piece of content. Some people need to hear the same CTA a few times before they finally act.
I appreciate you being here and make sure to tune in next time for another episode of Scale With Success® The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on autopilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!
