Have you ever had the experience of a revenue plateau? No matter how hard you try, your revenue just won’t budge and for whatever the reason, it seems next to impossible to reach that next level of success?
The feeling of hitting a personal revenue ceiling is real and it’s one of the MOST frustrating things you will ever experience in business. Today, we are diving deep into what is REALLY holding you back from shattering that revenue ceiling once and for all – unlocking limitless growth for you and your business. .
I’ve identified four core beliefs that are holding you back from doubling or even tripling your revenue next year and today I’m sharing them with you. We can’t dismantle what we don’t understand. So, let’s get into it.
My name is Caitlin Bacher, CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. I’m sharing revealing insights about what it really takes to scale an online course business to millions of dollars per year. Join me here to discover the tough decisions I’ve had to make, the biggest failures I’ve had to bounce back from, and the learnings that emerged every step of the way. I’m so grateful that I have the chance to tell you everything right here on Scale With Success®: The Podcast. Let’s get started.
Whenever I speak with course creators about scaling their business, they think they need to do more of the same. “I’ve found what works, so I just need to do more of it to increase my results.”
The problem with doing more of what works now is that what you’re doing now has brought you to where you are right now. But, you don’t want to be where you are right now. You want to be way over there.
You’re looking to double, triple, or even 10x your revenue and results like those are NOT going to come with doing “more of what works now”.
That kind of growth takes real transformation and change – not just with your sales and marketing strategy, but with your mind.
So, let’s get into 4 beliefs that you must let go of in order to get the results you want.
1. Believing that some people just aren’t good at sales and marketing.
It’s not about being “good” at sales and marketing, it’s about finding a method that works for you.
There are loads of sales and marketing methods floating around the internet – but, the truth is that many of them are wildly ineffective – which means that no matter how hard you try, they just won’t work.
So, if you are struggling with online course sales right now – there’s a good chance it’s NOT you – it’s your strategy…and that’s great news because your strategy can change, but you have to be WILLING to change it.
We have clients that have gone from 1 or 2 sales a month, to 52 in their first week of turning on their Profitable Sales Engine™. Same person selling the same course, but marketing and selling that course in a different way.
Another client went from $30k in annual online course sales to over $650k in less than a year. Same person selling the same course at the same price, but marketing and selling that course in a different way.
I know doing the same thing in the same way year after year can feel safe, but if that’s not giving you the results that you want, then something needs to change…today.
2. Believing that conflict is bad and should be avoided at all costs.
Growth requires change and change isn’t possible without conflict, which means avoiding conflict is avoiding growth.
Learning something new can create an abundance of internal conflict for course creators. On one hand, you’ve the Struggling Course Creators who are making the resistance, questioning, and discomfort that comes with learning something new mean that they should go back to the safety of their comfort zone – where they get the same disappointing results…
…On the other hand, Successful Scalers understand that all those feelings are normal and they recognize this internal conflict as nothing more than an opportunity to strengthen their resolve and come back stronger.
If you’re looking to make a change and you’re learning something new, and you’re feeling a little resistance or frustration, that’s a sign that your belief structure is about to shift. It’s a sign you are engaged and that the new things you are learning are causing you to question what you once believed to be true.
And questioning those beliefs doesn’t mean you’re doing anything wrong – it means you’re growing.
3. Believing there is only one right way to do something.
There is no such thing as “ONE right way”, only a “right for you way”.
…and that “right for you way” will change as your business grows and your priorities shift.
Launching does not make sense for my lifestyle. It just doesn’t. It never did and it probably never will.
But, that doesn’t mean that some people don’t LOVE launching…and that’s fine for them.
There are so many different ways to scale an online course business to 6 or even 7 figures, it’s just a matter of finding a method that is right for you and is aligned with your values, goals, and lifestyle.
The same thing goes for organic and paid traffic. Both work very well – it’s just a matter of figuring out which is best for you at the level you’re at now and capable of taking you where you want to go.
Applying strategies and tactics that are designed to help a business go from 7 to 8 figures will break a business that is just trying to reach their first 6 or 7 figures.
…and that’s why it can be confusing when you try to emulate what others are doing who already have multi-seven figure businesses.
Getting to your first million doesn’t require bells and whistles – it requires focus and simplicity.
4. Believing that a bigger business leads to burnout.
A bigger business doesn’t lead to burnout, behavior leads to burnout.
Have you ever heard that phrase, “Everywhere you go…there you are”?
Whenever clients ask me what it’s like to scale a multi-million dollar online course business, that’s my answer.
The reality is that if you are desperately holding onto old beliefs and behaviors as your business grows, eventually you will burn out. There’s no way around it.
I’ve spent years working with high-performing course creators who have scaled their business without burning out and others who have and I can assure you that the bigger business is NOT what caused the burnout – it was the behavior.
And I’m not saying that scaling doesn’t come with discomfort – discomfort is required when it comes to growth. But if that discomfort triggers you to hold on even harder to everything you believe to be true then you will turn that initial discomfort into pain, and even worse – burnout.
There have been a number of times in my business where I’ve found myself in that exact situation.
I remember one of my coaches years ago told me that essentially, watching me trying to grow my business was like watching someone slam their foot on the gas AND the brakes at the exact same time.
The problem with being in that situation is that most times, you aren’t able to “see” it. The harder it becomes, the harder you hold on until you suddenly realize that you absolutely cannot hold on any longer and you believe that you failed to hold on when in reality you failed to let go.
The faster you let go to beliefs and strategies that no longer serve you, the faster you’ll scale.
Appreciate you being here today and tune in next week for another episode of Scale With Success® The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on auto-pilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
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Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!