The year I quit launching and started selling my course on auto-pilot was the year I finally crossed the million dollar mark. If I kept launching, I don’t think it ever would have happened.
Today, I’m sharing the three reasons WHY I quit launching because launching is NOT for everyone and you deserve to know the truth about why myself and so many other course creators are trading our high-risk launches for consistent, predictable revenue month after month.
My name is Caitlin Bacher, CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. I’m sharing revealing insights about what it really takes to scale an online course business to millions of dollars per year. Join me here to discover the tough decisions I’ve had to make, the biggest failures I’ve had to bounce back from, and the learnings that emerged every step of the way. I’m so grateful that I have the chance to tell you everything right here on Scale With Success®: The Podcast. Let’s get started.
If you’re like me, then you were likely taught that launching is the ONLY way to grow an online course business. Now, if you LOVE launching – then, GREAT! But, this podcast is not for you. This podcast is for people who are tired of the roller coaster revenue, the overwhelm, and the lack of time freedom that launching provides.
This was the episode I needed to hear when I was stuck in the Struggling Course Creator cycle all those years ago and my hope is that today you walk away with the knowledge that there IS another way to sell your course, make lots of money, and create the impact you want in the world.
Here are 3 reasons why I quit launching and started selling my course on auto-pilot.
1. I wanted more time freedom.
Most course creators making less than $1m per year DO NOT have a big team – I know I didn’t all those years ago. I was doing the vast majority of things myself and if you’re listening right now, you probably do, too.
Selling my course on auto-pilot meant I could stop doing time-consuming launches and sales calls – which freed up a ton of my time.
It also gave me flexibility.
I didn’t have to miss out on recitals, competitions, or impromptu get togethers for my daughter because I built a system that could generate sales with or without me.
So, whether I was hanging out at a family BBQ, going on an impromptu getaway with my husband, or volunteering as a chaperone at my daughter’s field trip – my business was making money.
2. I wanted more money.
When I was launching my course all the time, I was nowhere near the big revenue goals I set out for myself. In fact, my revenue was just plain stuck and no matter how much money I spent on ads I could not build any momentum.
And that’s one of my biggest gripes with launching. You work so hard to build even a little bit of momentum, and then the launch ends – and so does all the excitement and interest that you created for your course.
Then, it’s radio silence until the whole launch cycle begins again.
One of my friends once told me that if all my revenue was dependent on my next big launch, I wasn’t running a business, I was running a promotion and he was RIGHT.
Once I made the switch to selling my course on auto-pilot, I was able to increase my revenue by 500% in the first year alone. My husband was out of work for a bit, but my business was there to support my family. We bought our first home, which is no small feat in San Francisco, but most of all – we added more predictability to our finances.
Running your own business is hard, but adding in a predictable stream of revenue – like selling an online course on auto-pilot, makes things a lot easier.
3. I knew one person who had done it before.
Knowing ONE person who had made over $1m from selling one course on auto-pilot was enough evidence to know that it was also possible for me…
…even though his course was a different price (mine was $997 and his was $297)
…even though his course was in an entirely different niche (mine was helping business owners with marketing and his was help people declutter their home)
Our courses were different, but the sales process was the same.
That’s what makes our Profitable Sales Engine™ so powerful, whether your course is about parenting, dating, marketing, guitar playing, yoga, finance, or watercolor – you can still sell your course on auto-pilot.
Imagine where I’d be if I focused on all the people who told me I couldn’t do it, or that it would never work? Whether you think you can or can’t, you’re right. I thought I could, so I did.
I’m not saying it was easy, but it was doable. It took me a couple weeks to build out my Profitable Sales Engine™, but it was time well spent.
Because each month thereafter I was able to improve upon my results from the month before and by the end of that year I’d made over $1m just from selling one course.
So, these are my three reasons for making the switch from launching to selling on auto-pilot:
- I wanted more time freedom.
- I wanted to make more money.
- I knew at least one person had done it before, which meant it was possible for me to do the same.
Maybe your reasons are different or maybe they’re the same, but if there’s one thing I want you to take away from this episode it’s that making $1m from selling one course on autopilot is doable.
It might not be easy (if it was then EVERYONE would do it), but it’s possible – especially if you’re following a proven system from someone who has done it before.
I appreciate you being here and tune in next week for another episode of Scale With Success® – The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on auto-pilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!