Caitlin Bacher:
Episode 70, 3 Simple Strategies To Quickly Increase Your Online Course Revenue.
If you’ve been struggling to sell your online course, you are not alone, and I can help.
It’s normal for a business to have some variability in their sales day to day, even if they have a profitable sales engine.
But overall, sales should be increasing each month.
So while one day you might sell 2 courses and the next you might sell 6 courses, if you tally up the number of sales for each month, things should be moving upward.
If they’re not, don’t panic.
Just listen to this episode all the way through because I guarantee your temporary revenue dip is caused by one of these 3 things.
Let’s get started.
My name is Caitlin Bacher, founder and CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. We are sharing revealing conversations about what it really takes to scale an online course business to millions of dollars per year. Join us here to discover the tough decisions we’ve had to make, the biggest failures we’ve had to bounce back from, and the learnings that emerged every step of the way. We are so grateful that we have the chance to share it all with you right here on Scale With Success®, The Podcast Built for Course Creators™. Let’s get started.
When a business has a revenue dip, that’s an indicator that your business is experiencing distress.
The good news is that this distress can be temporary, but only if you take action.
What I don’t want you to do is make that revenue dip send you into an emotional spiral where you make it mean something that it doesn’t.
Revenue dips do not mean your business is doomed, you’ll never sell anything again or that everyone hates you.
Think about it this way. When a plant starts to wilt, it’s usually because it needs water, sun, and minerals from the soil. If you forget to water it, expose it to sunlight and keep the soil healthy, it will wilt.
That doesn’t mean you’re a bad person, it just means you have a problem to fix, and your business is no different.
Today, I’m sharing 3 things that you can do and that don’t require tons of work in order to get your revenue moving in the right direction.
➡️ But before I do, I want to gently remind you that these 3 things work best if you have built your own profitable sales engine following our step-by-step process inside Scale With Success® Accelerator.
The Accelerator is designed to be completed in less than 30 days, and it’s your ticket to generating consistent profits month after month.
➡️ If you haven’t enrolled in Accelerator yet, click the link around this podcast and sign up for my free masterclass; How To Generate Launch-Sized Revenue Without Launching.
You can watch the class and immediately enroll in the program so you can start enjoying all the benefits that come along with consistent revenue from an automated sales engine: more time freedom, more money, and way less overwhelm.
Okay, back to the 3 things that you need to do in order to reverse a temporary revenue dip. Here we go.
Number 1: Get visible.
Just as a plant needs sunlight to flourish, your business needs visibility to grow, and I get it.
Sometimes life happens, and we start focusing on other things, taking us away from tasks that introduce us to new people and spread awareness about our brand.
Now if you’re like me, then sometimes it does feel like you have multiple things happening in your business, pulling you in different directions all at the same time.
And whenever I begin to experience that kind of overwhelm, it’s usually accompanied with kind of a tightness in my tummy, and when I feel that tightness, I know that I need to get realigned with my priorities.
Priorities are a great way to get clarity on what actually needs to be done, and usually it’s a lot less than you think.
Being a course creator and having a personal brand means that visibility is a non-negotiable.
Hiding behind busy work and hoping that new people will magically find out about you is not an effective way to generate brand awareness.
You need to share content on social media daily.
If you want to run ads, fine, but that shouldn’t completely replace your social media presence.
Organic content can feed your paid traffic and make your ads perform even better, and if you don’t want to mess with ads at all, that’s okay.
We have clients now that are generating 6 figures per month from selling their course using their profitable sales engine, and they don’t spend a dime on advertising.
There has never been a better time to grow your business on social media, especially since all the popular platforms are heavily promoting short form content.
When you create one short form piece of content less than 60 seconds, you can literally post that same piece of content everywhere: LinkedIn, TikTok, YouTube Shorts, Instagram, and on and on.
Post 1 video daily and watch your engagement spike.
Now, I like to batch create content and then drip one video out each day, but I also listen to my body’s energy levels, and those energy levels fluctuate a lot.
So, sometimes I create 20 videos at a time and others I create around 7 videos at a time.
What makes this possible is that I have a running list of content ideas inside a Google Sheet, so anytime I have an idea, I write it down and I set aside time each month to generate more ideas and get them onto that Google Sheet.
This makes it easier for me to create content because then when it’s time for me to create content, I don’t have to also outline and come up with new ideas.
They’re already right there in the spreadsheet, so when it’s time to record, I just look at the spreadsheet and start talking.
How it works out is that I like to record this content typically on Tuesday.
Do you have to do it on Tuesday? No, of course you don’t, but for me, that typically works.
I have all of my work meetings scheduled on Monday, so that on Tuesday, I’m ready to get right into it.
So each Tuesday morning, I can quickly create all the content that I need for the week in less than an hour.
Again, if you’d rather batch create 30 or 60 in a day, that’s fine. Everyone’s different and you need to find a speed that works for you.
Don’t feel compelled to copy someone else’s batching strategy just because you feel like you have to.
Everyone’s body has different rhythms and you need to find something that is in alignment with your own energy levels.
Course creators typically burn out on creating content when it feels like you’re working hard and not seeing big results right out of the gate.
So you might become obsessed with likes, the number of views, and you start to think that those numbers are set in stone.
So you give up after a week or so, and then of course you have no visibility and no sales, and you tell yourself that social media doesn’t work for you.
Huh?
It’s not that social media doesn’t work for you. It’s that you’re not allowing it to work for you.
You don’t need 100,000 people in your audience to sell 1 course.
You need 1 person.
So don’t get caught up in metrics that don’t matter.
If you have 1 person who saw your 60-second video, you have one potential buyer.
So get out there and keep going.
Number 2: Increase connection.
Showing up each day is important, but it will be even more effective if you’re creating content that connects directly to the exact problems your ideal customers are experiencing.
We’re not just creating content for your audience, we’re creating it for your ideal customers, and over time, you’re going to build an audience full of your ideal customers.
So if you sell a course, for example, about how to use Excel or PowerPoint or something like that, however, the majority of the daily content that you post on social media centers around your brand new Golden Doodle, then it’s not going to help you sell more courses.
That’s not the kind of connection that we’re talking about here.
The key to reversing a temporary sales dip, even if you have a tiny audience, is that each piece of content you create needs to connect with the person you’re trying to reach.
And it needs to connect with them in a very specific way.
Now, doing this allows you to build an audience full of people experiencing the exact problems that your course can solve.
Educate people about their problems, and describe their problems using the same language that they would use if they were describing it to you.
This practice activates connection and lets your audience know that you get them.
Don’t waste your time trying to convince someone they have problems they don’t even know they have.
Now, once they’re inside your online course, then you can begin to educate them about the root cause of their issues and lead them through your own step-by-step process to overcome their problems and have the transformation they’re looking to have.
But the content you make for social media shouldn’t be about any of that.
Why?
They’re not ready.
Your sales engine is the bridge between educating your audience about the problems they know they have on social media and then enrolling them in your online course where they can learn about the problems they don’t know they have.
The concept of connection requires you to meet someone where they are.
If someone is suffering because they need water, but all they can talk about is the headaches they’ve been having, you are wasting your time holding out a glass of water and telling them to drink.
Instead, get their attention by speaking about headaches and educate them about what they are, what mistakes people make when they try to get rid of the headaches, and why all of those other headache strategies don’t work.
That will slow their scroll, and that will allow you to increase your revenue from a tiny audience, helping more and more people along the way.
Number 3: Inspire action.
So the key to making content that actually converts, is to include a call-to-action in every single post leading people to your automated sales engine where they can learn more about your unique process and enroll in your program.
Our most successful clients – I’m talking about those that are making 6 figures per month without paid traffic – include a call-to-action in every piece of content they post, and we do the exact same thing in our company.
This is how we’ve grown our very own multimillion dollar course business.
And if you want to see more about what I mean, go follow me on Instagram or TikTok.
The majority of your audience on social media will not see your videos, so it’s important that you make the most of the attention that you have from them when you have it.
➡️ Now, if you don’t have a profitable sales engine, there is still time to enroll in our Accelerator program where we’ll help you do just that.
Trust me, it’s way more fun to create content online when you realize that every time you post, you can make a sale.
That’s all for now, and I’ll see you next week on Scale With Success®, The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on auto-pilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!
