So, you already know you don’t like launching and maybe you’ve even been trying to sell your course or coaching programs without doing it – but your revenue keeps coming up against a ceiling that you can’t break through.
You’ve tried different evergreen funnels in the past and you’ve been able to generate some sales, but you’re nowhere near the big revenue goals you’ve set for yourself.
You’ve heard about the Profitable Sales Engine™ inside my free masterclass and you’re thinking about making the switch, but you’re looking for one more clear signal to determine whether it’s right for you.
Today I’m sharing three signals that indicate it’s time to scrap your old funnels and your next big launch plans in exchange for something more scalable – and a lot more sustainable.
Recognizing even one of these signals is a clear indicator you’re ready to make the switch, but I’m pretty sure that you’re going to see yourself in at LEAST two…maybe all three.
Remember, there is more than one way to grow a business and meet your revenue goals – so just because you haven’t been able to do it yet, doesn’t mean it isn’t possible.
My name is Caitlin Bacher, CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. I’m sharing revealing insights about what it really takes to scale an online course business to millions of dollars per year. Join me here to discover the tough decisions I’ve had to make, the biggest failures I’ve had to bounce back from, and the learnings that emerged every step of the way. I’m so grateful that I have the chance to tell you everything right here on Scale With Success®: The Podcast. Let’s get started.
Launching is just one way to grow a business. It’s loud. It’s exhausting. It’s high risk. And for many of us – it’s not even that profitable.
Then you’ve got evergreen funnels, which CAN be wildly profitable – but most are just repurposed launch content – which doesn’t convert inside an evergreen container.
The good news? There is another way.
A Profitable Sales Engine™ is the method that thousands of our clients have used to successfully scale their course and the same one I used myself to reach my first million.
But, it’s not for everyone – and I want to be fully transparent about that.
Today I’m sharing three signals that indicate a Profitable Sales Engine™ is a good fit.
Signal #1: You Want to Scale Your Revenue Consistently Over Time
I want to share something that rarely gets talked about in the “launch life” world: Big launches are expensive.
If your launch goes well, great. But if it doesn’t? You’re stuck waiting months to try again, with empty pockets in the meantime.
Every week, I get DMs from smart, capable course creators in the middle of launches that are tanking. They’re stressed. They’re panicking. And it’s not because they’re bad at what they do – it’s because the launch model is unforgiving.
Evergreen can be great, but most of them are just repurposed launch content and aren’t designed to convert in the type of short sales cycle that an evergreen funnel demands.
The reason I created the Profitable Sales Engine™ was so that you’re able to attract and enroll new clients to your courses and coaching programs every day, not just a couple times a year.
That means:
- Your cash flow is steady.
- You can make small tweaks to your funnel while you’re still making money.
- You’re constantly collecting fresh data so your marketing improves week by week.
This is huge. Because growth comes from iteration, not just from big, flashy events that require a huge team and enormous ad spend.
The Profitable Sales Engine™ is best for people who are committed to consistent growth over time – it’s not a magic pill that works overnight.
Signal #2: You Want to Grow An Audience Full of Authentic Humans (Not Just a Bunch of Bots)
This one surprises a lot of people. They think, “I can’t start selling my course consistently until I have a massive audience.” Not true.
In fact, launching is the thing that requires a giant audience because you need a big enough list to hit your revenue goal in one short burst.
But when you’re selling your course with a Profitable Sales Engine™, you’re growing your audience and making sales at the same time.
You’re not paying a fortune to build your list months before you ever sell anything. Instead, you’re using a powerful evergreen method to get in front of new people every day, nurture them, and invite them to enroll – whether they found you yesterday or three months ago.
I had one client with a great big audience, but her evergreen funnel was barely converting. She had two problems:
- Most of the audience she previously attracted were NOT the right fit for her paid program.
- The small number of people in her audience that were a good fit didn’t have a clue about what made her course different.
Her Profitable Sales Engine™ turned her audience problem around and even though her audience was growing a bit slower, she was making way more sales – because a higher percentage of them were eager to become clients.
This meant her time was freed up for higher-level thinking: refining her message, improving her content, and finding new ways to reach more of the right people.
If you’re someone who values popularity and millions of views over profit, then a Profitable Sales Engine™ is not right for you.
Signal #3: You Want to Sell Your Course in a Way That Feels Genuine Without Sacrificing Growth
This might be the most important one. If you hate launching or other high-pressure sales tactics…you don’t have to do them. Period.
Yes, some people love launching. They live for the adrenaline rush, the big event energy, the “cart closing” countdown.
But a lot of business owners secretly dread it.
They just think it’s the only way to hit their goals.
That was me.
Even when launching wasn’t bringing in the revenue I needed, I kept doing it because I thought it was my only option.
Then I met someone making over $300,000 a month selling his course with an evergreen funnel. No launches. No drama. Just consistent, predictable sales.
Seeing his numbers was the moment I realized: If it’s possible for one person, it’s possible for me.
And that means, it’s possible for you, too.
But I don’t want to make you think the second I turned on my first evergreen funnel – everything magically converted. It didn’t – and that’s because I made every mistake imaginable.
It was a long time before I was able to transform my evergreen webinar funnel into the Profitable Sales Engine™ it later became.
But when I finally did, my entire business shifted.
- I stopped living in rollercoaster revenue cycles.
- My profits became predictable.
- I could plan, hire, and grow without wondering if the next month would flop.
And best of all? I built a business that actually supports my life, instead of the other way around…without having to sacrifice my values.
I get to show up as myself and create content that connects with people on a deep, identity level – calling in clients who are a joy to serve and who are deeply committed to getting their programs in the hands of as many people as possible.
You don’t need a bigger launch, a bigger audience, or another pushy sales tactic to make your goals happen.
You just need the right engine – one that works to sell your course consistently, without sleazy launches or big promotions.
I appreciate you being here and tune in next week for another episode of Scale With Success® The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on autopilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!
