So, how do you know if you’re ready to quit launching and start selling your course with a profitable evergreen funnel? Well, I believe that being ready is a choice and that putting things off in our business until we “feel” ready is a waste of time.
Feelings are fleeting. One minute you “feel” ready/confident/fearless and the next you don’t. You cannot run a business based on feelings alone because your feelings are completely inconsistent.
Instead of worrying about whether or not you’re ready, define the outcome you are looking to create – then commit to take action that is aligned with that outcome – even if you don’t feel ready/confident/fearless to do so.
Moving forward even when things feel uncertain takes courage and commitment – not fearlessness.
My name is Caitlin Bacher, CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. I’m sharing revealing insights about what it really takes to scale an online course business to millions of dollars per year. Join me here to discover the tough decisions I’ve had to make, the biggest failures I’ve had to bounce back from, and the learnings that emerged every step of the way. I’m so grateful that I have the chance to tell you everything right here on Scale With Success®: The Podcast. Let’s get started.
So, back to thinking about outcomes you’re looking to create. When it comes to selling an evergreen course, most people are looking to create three outcomes.
Outcome #1 – You want more control of your calendar.
Most course creators making less than $1m per year DO NOT have a big team – I know I didn’t all those years ago. I was doing the vast majority of things myself and if you’re listening right now, you probably do, too.
Selling my course on autopilot meant I could stop doing time-consuming launches and sales calls – which freed up a ton of my time.
It also gave me flexibility. I wasn’t stuck in meetings all day long because I built a system that could generate sales with or without me.
You all know that I’m always telling you that there is more than one right way to do something and selling your course with an evergreen sales and marketing system is proof of that.
For too long we’ve been told the ONLY way to sell your course is with a big, expensive launch or time sucking sales calls – and that just isn’t true.
Time is our most valuable resource and I don’t want to waste it running my business in a way that doesn’t align with my goals.
Outcome #2 – You want to increase your revenue.
When I was launching my course all the time, I was nowhere near the big revenue goals I set out for myself. In fact, my revenue was just plain stuck and no matter how much money I spent on ads I could not build any momentum.
And that’s one of my biggest gripes with launching. You work so hard to build even a little bit of momentum, and then the launch ends – and so does all the excitement and interest that you created for your course.
Then, it’s radio silence until the whole launch cycle begins again. One of my friends once told me that if all my revenue was dependent on my next big launch, I wasn’t running a business, I was running a promotion and he was RIGHT.
Running your own business is hard, but adding in a predictable stream of revenue – like selling an online course on autopilot, makes things a lot easier.
You can continue to collect data on what marketing messages are resonating with your audience and which need to be refined. You have more opportunities to practice and get better.
Outcome #3 – You want to create a simple, profitable business.
I want you to remember those two words when it comes to selling and marketing your online course: SIMPLE and PROFITABLE.
I’ve found that most course creators tend to overcomplicate their business as they’ve failed to remember this essential rule of business: SIMPLE scales and COMPLEX fails.
…and the key to that is having an evergreen system that sells your course for you.
One course + one funnel = consistent, reliable revenue on repeat.
After years of trial and error, I’ve built my own evergreen system and it’s called a Profitable Sales Engine™, which is more powerful than both live webinars AND automated webinars.
I walk you through all the data on that inside my free masterclass if you’re looking for the nitty gritty details, but what you need to understand is that not all evergreen funnels are created equally.
A Profitable Sales Engine™ takes the automation benefits from an automated webinar WITHOUT the low conversion rate that usually comes along with it.
A Profitable Sales Engine™ takes the high conversion benefits from a live webinar WITHOUT the low attendance rate that comes along with it.
This leaves you with the most profitable selling system on the planet. It’s simply unbeatable BECAUSE it’s so simple.
Simple is profitable AND scalable.
So, here are two key takeaways from today’s episode:
1) You cannot run a business based on feelings alone because your feelings are completely inconsistent. Instead of worrying about whether or not you’re ready, define the outcome you are looking to create – then commit to take action that is aligned with that outcome – even if you don’t feel ready/confident/fearless to do so.
2) Making the switch from launching to selling on autopilot is best suited for course creators who want to increase their revenue, take control of their calendar, and run their business as simply and profitably as possible.
I appreciate you being here and make sure to join me next time for another episode of Scale With Success® The Podcast.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on autopilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!
