I had three people sign up for my program last week that were all in the middle of a launch – and things were going terribly for them.
These were regular course creators who either had a tiny team or no team at all and they couldn’t cope with the pressure. There were too many moving parts and since they only launched twice a year – everything had to be perfect. One false move could lead to a scary revenue dip that could last for 6 months or more – until they would inevitably have to begin the launch cycle all over again.
Somebody lied when they told you that launching was the only way to run a successful online course business.
If launching gives you the willies, but the only thing holding you back from switching to evergreen is the fearful question, “What do I do if my evergreen webinar doesn’t work?” then you are going to LOVE today’s episode.
What I’m going to tell you is going to forever change the way you think about your business, so buckle up.
My name is Caitlin Bacher, CEO of Scale With Success®, and I’m on a mission to help course creators all over the world grow their business in a way that is profitable and scalable. I’m sharing revealing insights about what it really takes to scale an online course business to millions of dollars per year. Join me here to discover the tough decisions I’ve had to make, the biggest failures I’ve had to bounce back from, and the learnings that emerged every step of the way. I’m so grateful that I have the chance to tell you everything right here on Scale With Success®: The Podcast. Let’s get started.
In today’s special Q+A episode, I’m answering the question: What happens if my evergreen webinar doesn’t work?
Typically, there are two main reasons your evergreen webinar isn’t working:
1. You are repurposing launch content.
2. You are fixing the wrong things.
One of the worst things you can ever do to sell your course is attempt to repurpose all your launch content into an evergreen webinar system.
Simply put, it doesn’t work.
Will you make one or two sales? Maybe. But, you won’t get anywhere near the consistent five or six figure months that so many course creators are making.
The buyer’s journey is completely different inside a launch vs an evergreen webinar – and your content needs to reflect that.
This is why I recommend people skip the launch entirely and go straight to evergreen – you can’t take what you used in a launch anyway – so, what’s the point?
I have an entire free masterclass that goes really deep on that topic, so if you want to learn more be sure to sign up for that.
Let’s move onto the second reason your evergreen webinar isn’t working – you are fixing the wrong things.
The best thing about selling your course with an evergreen webinar is that as long as you know what to fix – it will never stop working.
I’ve had clients sell the same evergreen course for YEARS and their businesses are more profitable than ever.
It’s not luck, it’s data.
The real power of selling your course with an evergreen sales and marketing system is that you are able to collect data that will literally tell you what needs to be tweaked.
We have an entire module in our program dedicated to teaching you how to track and interpret your evergreen data so that you know what benchmarks to hit and what to fix if you aren’t hitting them.
Just like your car has a dashboard that tells you when to check your oil, when you’re low on gas, and when your engine is overheating the Data Dashboard we give you in our program does the same.
When you’re driving to the store and you see that you’re running low on gas – do you slam on the brakes and run screaming from it vowing never to drive your car again?
Of course not…so, why are you doing that with your evergreen webinar?
I’ve met so many course creators over the years who come to me because they’ve tried evergreen before and it “hasn’t worked for them”. They feel like they need to toss the whole thing in the trash because it “stopped working” and they have no clue whether it’s the engine, the gas, the oil filter, or low tire pressure.
Running a business is hard – but doing it with a blindfold on and your hands tied behind your back is even harder. You are not a passenger in your business, you’re the driver – and that’s great news because you are smart, capable, resilient, and most importantly – you are courageous.
Next time your confidence takes a backseat just remember that if you can learn to drive a car, you can learn to run a profitable evergreen webinar.
I appreciate you listening to this special Q+A episode of Scale With Success® The Podcast and I’ll see you next time.
Are you sick and tired of launching and looking for a proven method to generate consistent revenue from your online course on autopilot?
Sign up for my free masterclass, “How To Generate Launch-Sized Revenue Without Launching” and I’ll show you how our clients are making MORE money in LESS time than they ever did while launching.
If making sales everyday in a way that is completely automated and doesn’t require paid advertising sounds good to you, then click the link around this episode and sign up for my free masterclass today.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!
