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Grow Your Creative Biz With Instagram :: Part Three

Welcome to our three part series about using Instagram to successfully grow your creative business. In order to use Instagram to increase sales, there are three things that you must consider: Community, Style, and Voice. Need to catch up? Part One: Community is available here and Part Two: Style is available here. VOICE Do all of your posts include at least two exclamation points…per sentence? Does your caption primarily consist of hashtags? Do you wonder why nobody is commenting on your posts? GET YOUR VOICE BACK. The reason your brand is on social media is to increase sales. Period. We can talk about increasing followers, engagement,…...

What’s Your Instagram Strategy? | Tradeshow Bootcamp

1. Who are you, what do you do, and how did it all begin? Hi all!  I’m Katie Hunt.  I’m an entrepreneur that owns two small businesses, mom to three little ones, wife to a ridiculously patient man and a chai tea latte & Instagram addict. I started Kelp Designs, a stationery studio, in 2008 and launched our wholesale program in 2009 at the National Stationery Show.   After exhibiting at NSS I started receiving questions from a lot of people who were considering whether wholesale and trade shows were the best next step for their business.  I found myself spending…...