I had three people sign up for my program last week that were all in the middle of a launch – and things were going terribly for them. These were regular course creators who either had a tiny team or no team at all and they couldn’t cope with the pressure. There were too many moving parts and since they only launched twice a year – everything had to be perfect. One false move could lead to a scary revenue dip that could last for 6 months or more – until they would inevitably have to begin the launch cycle…...











