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#188: Why You Should Skip the Launch and Go Straight to Evergreen

Every launch coach will tell you the exact same thing: "You already made the content, just repurpose it for evergreen." I believed them. 😫 So I took my best launch webinar, dropped it into an automated funnel, and waited for the sales to roll in. What I got instead was a trickle...a barely-enough-to-cover-expenses kind of trickle. It wasn't until I threw that launch content out completely and built an evergreen funnel from scratch that things finally clicked - and eventually led to my first million-dollar year. ➡️In this week's episode, I'm breaking down exactly why repurposed launch content falls flat…...

TRANSCRIPT: #185: The Real Reason Your Course Isn’t Selling (It’s Not What You Think)

Most people think the difference between a course that flops and one that makes millions comes down to things like audience size or ad spend. But in my experience, the real difference is something far less obvious – and far more powerful: Genuine Connection. Genuine connection with your audience doesn’t happen in a single moment or during one big promotion. It’s something that builds like a snowball – steadily growing over time. But here’s the catch: if you’re stuck in the launch cycle, that connection keeps getting interrupted. Every time you build a little momentum, the launch ends – and…...