Launch coaches have been telling course creators the same thing year after year: Just take your live launch content, drop it into an evergreen funnel, and let it run. It sounds logical. It's also completely wrong. This week's episode breaks down exactly why launch content fails inside an evergreen funnel - and why no amount of tweaking will fix a strategy that was never designed for evergreen in the first place. I've been making millions a year - 100% from evergreen - and repurposing launch content into an evergreen funnel is one of the biggest mistakes I see course creators…...

A lot of course creators are told launching is the fastest way to grow their business. I was told that, too. 🙄 But what I eventually learned the hard way… …is that launching can provide a temporary boost in revenue, but it doesn’t lead to sustainable growth - it works directly against it. In fact, it wasn’t until I stopped launching and started selling my course with an evergreen model that I was finally able to break through that stubborn course revenue ceiling I kept coming up against. ➡️ That’s why in this week’s podcast episode, I’m breaking down 3…...