Google Analytics is a pretty amazing free tool. No matter kind of business you own, you should be using Google Analytics regularly to check the health of your site, look for possible improvements, and make your site the best it can be. That said, Google Analytics can be TOTALLY overwhelming if you’re just getting started. There is a ton of data available, and while that is great news for those who want to understand where their website visitors are coming from and how they’re using the website, if you’re looking at Google Analytics for the first time, it can make you…...