Have you ever wanted to be a fly on the wall inside a room filled with your ideal customers?
You’d learn:
+ what they want
+ how they want it
+ and WHY they want it
Think about it, companies spend MILLIONS of dollars a year doing target market research…
…but, YOU can do it for free – right inside your Facebook group!
Facebook groups are a GREAT way to get insight into what your ideal customers are thinking, but ONLY if you can get them talking.
I’ve identified three ways that GUARANTEE your engagement will shoot through the roof, and I’m sharing all of them today.
DO YOU REALLY KNOW YOUR IDEAL CUSTOMER?
MANY years ago, I taught kindergarten and I’ll never forget my first year teaching..
I wanted to be the best teacher I could be and I thought the key to that was planning.
I planned an entire year of quarterly, monthly, weekly, and daily goals for my students before I even laid eyes upon them.
Here’s what happened the first day: a fire drill, kids crying, some kids knew how to spell their own name while other kids didn’t know the difference between letters and numbers.
One student wandered out of the bathroom with her pants down and asked me to wipe her butt. I definitely didn’t see that one coming.
In other words, my plan was useless. I created a content plan without getting to know the needs of my students first.
So, WHY am I telling you this story?
Because many entrepreneurs today are making the same mistakes I did.
They’re creating content before they have a good sense of what their ideal customer wants!
Tip #1 Get to know your ideal customer.
When you know your ideal customer inside and out , you’re able to create content for them that will make you look like a mind-reader.
And they’ll love you for it!
If you want to learn more about how to learn what your audience wants, I included a link to a video I made a couple weeks ago that will show you how.
IS YOUR GROUP ATTRACTING THE RIGHT PEOPLE?
Now that you know ALL about the unique struggles, beliefs, and worries about your ideal customer…
…you need to make sure your group is designed to attract them.
Tip #2 Attract the right people.
So many groups get lost in the noise because they try to appeal to EVERYONE.
This is a big mistake.
Engagement will happen NATURALLY if the people inside your group share a common struggle or goal!
One time I went to a gym and it was full of beefy body builder types.
Let’s just say, I was a little out of place.
Eventually, I found a gym filled with people who shared similar goals and struggles.
It was great! I would talk to anyone in there because we had an instant connection.
You want to design your group in a way that makes your ideal customer scream out: OMG. I love this group. I’ve been looking for one just like it forever. THESE are my people.
DO YOU MAKE YOUR COMMUNITY FEEL LIKE THEY’RE A PRIORITY?
Once you know your customer and you’ve filled it with the right people…
…you need to pay attention to them.
Tip #3 Make your group a priority.
This doesn’t mean you need to spend hours a day in your group.
In fact, most of my students spend about 15-20 minutes a day in their group.
If you are not willing to spend 15-20 minutes a day inside your Facebook group, engaging with your ideal customers, then PLEASE do not start a group.
It’s extremely important that you show up in your group. If you want people to be interested in you, you need to be interested in them.
Leave a comment, share a story, do a livestream to answer someone’s question.
…Just make sure you show up.
When you’re just getting started, you may be the one doing most of the talking, but that’s okay.
Soon enough, your group will start engaging with each other…and you can just watch the whole thing happen.
Being a fly on the wall as your ideal customers talk about their hopes and fears is pure gold.
You’ll be able to create better free and paid products to serve them.
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