Most entrepreneurs spend WAY too much time creating content for social media. As a result, they avoid it entirely…leading to days or weeks without a single post. This dangerous practice costing you traffic, leads, and customers…but, it doesn’t have to be that way!
In this video, you’ll learn my secret to quickly creating high-converting content on social media Let’s do it!
GIVE YOURSELF A SHORTER DEADLINE TO CREATE CONTENT
One of the things I hear ALL the time from my audience is how much ANXIETY they have when it comes to creating content.
Just the idea of sitting down to create a week’s worth of social media content can be incredibly overwhelming.
I asked one of my Facebook group members how long it took her to create social media content each week and she said it took her THREE HOURS.
That’s A TON of time!
Does it take YOU three hours to create content each week?
If it does, I want to challenge you to try something new.
Give yourself a shorter deadline.
Here’s the thing, it’s been scientifically PROVEN that we will take as much time to complete a task as we are given.
That means if we give ourselves three days to complete a task, it will take us three days to do it.
If we give ourselves three hours to complete the exact same task, it will take three hours to do it.
So, shorten those deadlines!
CREATE YOU BLOG AND SOCIAL MEDIA CONTENT AT THE SAME TIME
If that last little tip didn’t scare you, this next tip will…
I want you to create your blog and social media content AT THE SAME TIME.
What??? I know. I’m full of crazy advice today.
Here’s the deal, if you are creating your blog/show/podcast content separately from your social media content, you are DOUBLING your workload.
I have a whole system setup to do this and it is a TOTAL GAME CHANGER!
It used to take me two weeks to create an entire blog post. I had no system and it was like pulling teeth to write something.
As you can probably imagine, this made me go weeks (and sometimes months!) without publishing a single piece of content on my blog.
As a result, I had a sharp decline in traffic, email signups, and even sales!
It was the worst! I felt trapped and didn’t know what to do.
Then one day I was writing a post and to save time I started repurposing bits here and there for social media content.
Now I pull content directly from each episode and repurpose it into emails, Facebook, Instagram, Twitter, Pinterest, even Snapchat!!
Not only will this practice save you time keep everything consistent, but it will better serve your audience.
LISTEN TO YOUR AUDIENCE BEFORE YOU CREATE CONTENT
The other day I was on a group call with some of my students and one of them said she was REALLY struggling with what to share on her blog and social media.
She had so much value to give and had no idea where to start.
In the middle of the call, she burst out saying, “How do I decide what to write?”
Give me the thumbs up if you’ve ever felt that way before.
Sometimes the MORE you know about a particular topic, the HARDER it is to create content around it.
If that’s you, I want you to LISTEN to your audience.
You don’t get to decide what to write about, your audience will decide for you.
Ask them what they want. Everything you create should be designed to solve a specific problem that your audience suffers from.
This tip alone will save you A TON of time. No more guesswork. Just ask your audience.
If you are NOT creating content that your audience wants, they will leave.
Harsh to hear, but 100% true.
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