Do you ever feel like your evergreen course sales have hit a plateau – or worse, started sliding backward – and you’re wondering if that’s just “how it is” when you’re not launching? Let me be clear: you do not have to settle for fewer sales just because your course is evergreen. Yes, it’s normal for sales to fluctuate slightly day to day. That’s just part of running a business. But,  if your monthly numbers are trending downward, that’s your cue to take action because evergreen selling is meant to increase your revenue, not decrease it. Making the switch from…...

Why doesn’t repurposing your live launch content inside an evergreen funnel work? For the last 10 years I’ve heard coaches who teach launching tell course creators that they can create an evergreen funnel simply by repurposing their live launch content into an evergreen funnel. As someone who makes millions a year, who makes 100% of my revenue from evergreen courses – I can tell you that approach doesn’t work. It never did. Will you make a few sales in the beginning? Maybe. But, then your sales start to dip – and you’re left wondering if evergreen will ever work for…...