When I made the switch from launching to selling my course on autopilot, I thought the hardest part would be the marketing and sales strategy – things like figuring out my funnel, dialing in my ads, tweaking my sales page. And yes, all that does matter. But looking back? What nearly took me out wasn’t strategy at all. It was the emotional baggage I brought with me.  I see this same trap holding back course creators all the time when they ditch launches for evergreen. They think, “I just need the right funnel and I’m good.” But they’re not aware…...

Do you ever feel like launching your course is just… exhausting? Like no matter how many times you try to get yourself hyped up for it, the thought of building months of anticipation for just a few days of sales feels like running a marathon only to cross the finish line and collapse? If you’ve ever wondered, “Do I really have to keep launching in order to make my business work?” – I have good news for you. The answer is no. Today, I’m going to share why you should skip the launch entirely and go straight to evergreen. Not…...