Sales and discounts are for products and courses with one foot already in the grave and if you think a discount sales will save your course then you’ve already lost.

The only thing de-valuing your product by discounting does is create a race to the bottom. It’s every course creator against each other trying to offer the lowest price point or most amount of payment options. And with thousands of course creators flooding the market your next sale could likely drive your business into the ground.

How do I know? Just look around you. Every day your newsfeed is flooded with hundreds of price slashing offers from hundreds of brands and maybe 2% of them will survive another 6 months.

How can discounts be the answer when you see that every day?

Caitlin Bacher | Creator of Scale with Success™

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