Changing your name can be scary, but it doesn’t have to be. Let’s walk through some questions to help you decide whether you should change the name of your blog or business.

I recently changed my business name from Little Farm Media to my personal name, Caitlin Bacher. Does this mean everyone should do it? No. When I began Little Farm Media in 2014, I was planning a completely different business model. Being the face of my business was not important. Things have changed and the name Little Farm Media does not vibe with where I want my business to go. So, I changed my name and the world didn’t end. Hooray!

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Be very clear with yourself about why you want to change the name of your blog or business. This is because you need to be prepared to explain yourself to your audience. Whether you are aware of it or not, your audience has come to trust you. Nobody likes to feel like the rug was pulled out from under them. Making a big change and not letting your audience know about it beforehand will make them feel confused at best. If you can’t come up with a good reason for changing it, then don’t.


No matter how much you prepare your audience in advance, some people just don’t like change. Maybe they don’t like you new name, maybe they hate your new logo, or maybe they’re just weirded out. Who knows? You can’t please everyone and if you run your business trying to do so, you will lose your focus. Understand that while you will lose some people initially, many will continue to support you. Plus, you’ll gain a lot of new people who will support your new vision.


Only you know what is best for your business. Feel free to ask about changing your business name in a Facebook group, but take everyone’s advice with a grain of salt. It’s a good idea to talk to a few trusted people about it and take what they into consideration. They may bring up some points that are new to you. However, they don’t know your audience and business the way you do.


If your are freaking out about changing your name because you have 2,000 followers on Instagram and 1,000 people on your email list, then how will you feel when you have even more? Make a decision. Either fully commit to your current name (even if you aren’t crazy about it) or make the change now. Your anxiety will only increase with time.

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