Did you hit your last revenue goal or did you complety miss the mark? Did it sting? What did you do afterwards?
The first time I tried to have a six-figure launch I failed. In fact, I broke even, $20,000 in and $20,000 out.
To some people that may sound like a lot of money, and it is, but not when you have a team to pay and a family to support.
I broke the news and I told them that I would not take this lying down and that after the dust settled we would turn this around.
There was something I didn’t tell them, which was that my business bank account was empty. They never knew that for the next two months I took zero salary and paid them from my personal savings account.
I wanted a six-figure launch and I didn’t get it. Now what?
I called people on the phone and conducted interviews about why they didn’t buy.
I leaned into my Facebook group and had conversations with members that led me to understand exactly where my messaging went wrong.
Two months later I launched again.
Only this time I didn’t have any money to spend on ads, but my results tripled.
I launched the exact same product, my exact same email list, but my revenue tripled.
That’s what happens when you clarify your offer, but I didn’t stop there.
A few months after that I launched again and this time we had a six-figure launch, $165,000 generated within five days.
I had learned a very valuable lesson about the importance of my messaging and how to correctly use the survey results to reach my revenue goals.
To your success,
Creator of Scale with Success®
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