Did you hit your last revenue goal or did you complety miss the mark? Did it sting? What did you do afterwards?
The first time I tried to have a six-figure launch I failed. In fact, I broke even, $20,000 in and $20,000 out.
To some people that may sound like a lot of money, and it is, but not when you have a team to pay and a family to support.
I broke the news and I told them that I would not take this lying down and that after the dust settled we would turn this around.
There was something I didn’t tell them, which was that my business bank account was empty. They never knew that for the next two months I took zero salary and paid them from my personal savings account.
I wanted a six-figure launch and I didn’t get it. Now what?
I called people on the phone and conducted interviews about why they didn’t buy.
I leaned into my Facebook group and had conversations with members that led me to understand exactly where my messaging went wrong.
Two months later I launched again.
Only this time I didn’t have any money to spend on ads, but my results tripled.
I launched the exact same product, my exact same email list, but my revenue tripled.
That’s what happens when you clarify your offer, but I didn’t stop there.
A few months after that I launched again and this time we had a six-figure launch, $165,000 generated within five days.
I had learned a very valuable lesson about the importance of my messaging and how to correctly use the survey results to reach my revenue goals.
To your success,
Caitlin Bacher
Creator of Scale with Success®
Today’s blog post is brought to you by Scale with Success® — a group coaching experience designed to help you generate scalable and predictable revenue month after month. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!
