Why they’re not willing to pay you premium prices…

It’s time to face the truth.

People are NOT willing to pay premium prices for the information they can google for free.

Pick any HOW-TO in the world and you’ll find tons of information around that on the internet.

  • How to design your website…
  • How to build your email list…
  • How to get your first few clients…

And the list goes on and on and on!

So what differentiates YOUR course from the FREE information available out there?

Why do people pay premium prices for courses and membership sites?

What is it exactly that incites action and makes them open their wallet?

Is it your experience?

Your depth of knowledge?

Your branding?

Your credibility?

WELL…

All of the above things play their part in shaping your prospect’s behavior and buying decision, but there’s something that’s WAY more important than all this.

IT’S HOW CLEARLY YOU COMMUNICATE THE VALUE OF WHAT YOU ARE SELLING.

And you do that by following this nifty trick right here.

Watch the video below and you’ll know why despite needing the exact thing you offer, your ideal clients choose NOT to buy from you.

This exact strategy is the reason why people would rather buy a super expensive mattress than a $20 foam pad on Amazon.

XO,

Caitlin Bacher | Creator of Scale with Success™ 

 

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