Launch coaches have been telling course creators the same thing year after year: Just take your live launch content, drop it into an evergreen funnel, and let it run. It sounds logical. It's also completely wrong. This week's episode breaks down exactly why launch content fails inside an evergreen funnel - and why no amount of tweaking will fix a strategy that was never designed for evergreen in the first place. I've been making millions a year - 100% from evergreen - and repurposing launch content into an evergreen funnel is one of the biggest mistakes I see course creators…...

You’ve heard me talk a lot about quitting launches when it comes to your online course. After all, you love the idea of running your online course business in a way that provides you with consistent sales, predictable revenue, and does NOT include riding the launch rollercoaster. But this one thought creeps in and seems to stop you every time: “What if I switch to an evergreen method… and it flops?” At least with launching, you know the drill. It’s stressful, chaotic, and high-risk. It may underperform, but it’s familiar. Evergreen feels different. And different can be nerve-wracking. ✅ That’s…...