Episode Summary
Launch coaches have been telling course creators the same thing year after year:
Just take your live launch content, drop it into an evergreen funnel, and let it run.
It sounds logical. It’s also completely wrong.
This week’s episode breaks down exactly why launch content fails inside an evergreen funnel – and why no amount of tweaking will fix a strategy that was never designed for evergreen in the first place.
I’ve been making millions a year – 100% from evergreen – and repurposing launch content into an evergreen funnel is one of the biggest mistakes I see course creators make. It might get you a few sales upfront. But then things go stale, and you’re left thinking evergreen just doesn’t work for you.
Evergreen works. The strategy was just broken from the start.
In this week’s episode of Scale With Success®, I’m breaking down exactly why launch content fails inside an evergreen funnel and what makes evergreen webinars fundamentally different from the ones you built for your launch.
If you’ve been blaming yourself (or evergreen) for results that were actually a strategy problem – this episode will change how you see it.
Today’s episode is brought to you by Scale With Success® Accelerator — an online course designed to help you generate launch-sized revenue without lanching. If you want to learn MORE about our proven method for success, click here to watch my free masterclass. See you in there!
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