It’s a business development idea that’s repeated over and over again.
Which is probably why it’s met with big sighs and a chilly “yea, okay…” as it’s pushed off to the side—soon forgotten.
Unfortunately, this little idea ALSO happens to be the bedrock of your business and ignoring it could cost you time, money, and a whole lot of unnecessary frustration.
Hit play and grab a pen because you’ll be adding this to the top of your TO DO list!
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