I made some major changes to my blog and biz during the last six months of 2015 that led to a dramatic increase in revenue and I want to share them with you.

Here we go!


2015 was a crazy year for me. The first six months I built a profitable consulting business from scratch and the last six months I stopped offering consultations and transitioned to selling my own online courses.

I did this for two reasons:

1) I was tired of working 1:1 with people all day long. I booked myself solid within the first two months using Instagram and my Facebook group and felt tethered to Skype and my phone. I coached people all day and sometimes all night if they had a day job that limited their availability.

2) I wanted more money. There were only so many hours a day for me to consult. I could have raised my prices considerably, but I was so drained from meeting with people that I didn’t really want to. Simply put, there was no amount of money that you could offer me to make me continue consulting.


+ Are you still excited about all the products and services you offer?

+ Are there any you could eliminate?

+ If you eliminate them, how would you replace that lost revenue?

+ Remember, this is your business. You can do what you want.


Over the last six months, my entire income was generated from my online courses. I used my Facebook group to generate excitement for each launch.

1) My Facebook group directs people to my website so they can purchase my courses, opt-in to my email list or read my blog.

2) Each of my blog posts give value PLUS either promotes a free content upgrade (aka an irresistible freebie) or one of my courses.

3) I don’t want anyone leaving my website without giving me their email and/or giving me money.

Since I shifted my business model to online courses, my blogging strategy has completely changed. I used to blog for the hell of it. I was giving value and establishing myself as an influencer, but I wasn’t seeing a sales bump each time I posted. Now I can count on it.

I’m not just strategic about my blogging, even my opt-ins are designed to sell. For example, I created a post and an opt-in last summer about Periscope. Why? That was not strategic AT ALL. Do I sell a course about Periscope? No. So, why the heck would I make an opt-in for it?

There is no point to have opt-ins that don’t lead to something. I mean, it’s a nice thing to do for your readers, but it will not lead to more money for you. That was a major lightbulb moment for me.


+ What action do you want your website visitors to take?

+ Is it easy for visitors to do this?

+ What changes can you make to your website to make it even easier?


I used to be SO SCARED of investing money in my business. Since then, I’ve learned to trust myself more. If I enjoy someone’s blog, newsletter, webinars, and Facebook group, I’m probably going to love their course.

The bottom line is I trust my intuition. So far, this hasn’t let me down.

Here are some guiding questions to help you determine whether or not you should invest in a business course:

+ Is it from a reputable source?

+ Is it something that you don’t have time/interest in figuring out for yourself?

+ Is it teaching you something that has potential to generate extra income?

+ How involved is the course? Do you have time to do it?

+ What do other people say about it?

I think some people feel like they have to figure out EVERYTHING for themselves. If someone is a wiz at webinars, why wouldn’t I pay her to teach me? What an epic waste of time it would be for me to try to figure that out for myself.


+ Make a list of skills you need in order to run your business. You list may include how to create a social media strategy, what to include in an email newsletter, how to create a line sheet, how to schedule client’s more efficiently, how to improve your product photography, etc.

+ Next to each item, note whether you have time/interest to figure it out alone OR whether you want an expert to tell you exactly what to do.


I can tell you right now that there is NO WAY I could have grown quickly without outsourcing projects. In August, I hired a social media manager to execute my social media strategy. In October, I hired a Virtual Assistant to help me with customer service and a photographer to take care of all my Instagram photography.

Being able to offload tasks to my tiny team has been a huge relief, but now I need to think about what systems I have in place to support them. How can I help my team work more efficiently? How can I open lines of communication so they feel empowered to make suggestions? What are there secret skills I don’t know about yet?

Systems used to be a big word that made me hyperventilate. Now it is all I want to talk about. How can I run my business in a way that allows me to focus on what I do best and enjoy the most?


+ Make a list of all the repetitive tasks in your business. This might include answering customer emails, scheduling social media, writing your newsletter, packaging and shipping physical products, etc.

+ If you don’t have a budget to outsource yet, try batching. Batching may include checking/answering your email once a day instead of throughout the day, scheduling a month’s worth of social media content at once, etc.